Ekaterina_Walter_Jessica_Gioglio_The_Power_of_V.pdf

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Make Your Mark in the World with
the Five Success Principles of the
World-Changing Social Media Site
Wall Street
Journal
Bestseller!
“If you want more out of work than just a job, if you have the burning desire to
build something of lasting value, then this is your guide.”
—DAVID MEERMAN SCOTT,
bestselling author of
The New Rules of Marketing and PR
AVAILABLE IN PRINT AND EBO O K
PRAISE FOR
The Power of Visual Storytelling
“Smart marketers know that visual storytelling is
the essential new skill in everything marketing
and social. This book is not only a complete
overview of the breakout trend but, most
importantly, the key to doing it right, a total
Right Hook!”
— GARY VAYNERCHUK,
New York Times
bestselling author of
Crush It!
and
Jab, Jab, Jab,
Right Hook
“If a picture is worth a thousand words,
The
Power of Visual Storytelling
is worth a million.”
— SCOTT MONTY,
Manager, Global Digital and
Multimedia Communications, Ford Motor Company
“Ekaterina and Jessica not only live visual market-
ing, they help define it. If you’re in marketing or
in any form of customer engagement, this book
is for you.”
— BRIAN SOLIS,
visual storyteller and author of
What’s the Future of Business: Changing the Way
Businesses Create Experiences
“A valuable guide to understanding how to
develop powerful marketing programs using the
art of visual storytelling.”
— GUY KAWASAKI,
author of
APE: Author,
Publisher, Entrepreneur
and former chief evangelist
of Apple
“A visually stunning, intelligent, and practical
book,
The Power of Visual Storytelling
is the
guidebook for innovative marketing in the digital
era. This book has it all!”
— CHIP CONLEY,
founder of Joie de Vivre
Hospitality and author of
Peak
“
The Power of Visual Storytelling
is the new mar-
keting bible! Filled with proven examples and
practical how-tos, this book is the road map to
engaging customers like never before.”
— NANCY BHAGAT,
Vice President, Global
Marketing Strategy and Campaigns, Intel
“Social media trailblazers Walter and Gioglio take
us on a ride into the hottest new marketing
trend, visual storytelling. A must-read for the
C-suite, savvy marketers, and anyone looking to
succeed in the social era.”
— JEFFREY HAYZLETT,
primetime television host
of Bloomberg TV and bestselling author
“Learn from experts Walter and Gioglio how
to harness the emotional power of pictures.
Tapping years of hands-on experience, the
authors marry a deep knowledge of tools and
best practices with a framework to create a
coherent strategy road map. You’ll want to
keep this book close by as you engage on the
social web!”
— CHARLENE LI,
New York Times
bestselling
author of
Open Leadership
and founder of
Altimeter Group
“Ekaterina Walter and Jessica Gioglio are insight-
ful, horizon thinkers who have an incredible
ability to identify emerging trends, technologies,
and platforms and then translate them into
practical application, which makes
The Power of
Storytelling
an invaluable combination of strate-
gic know-how and tactical how-to.”
— CHRISTINE CEA,
Senior Director, Marketing
Communications, Unilever
“Visual storytelling is essential in today’s crowded
world, and this book is a vital read to under-
stand it. I give it two giant orange thumbs up!”
— DAVE KERPEN,
New York Times
bestselling
author of
Likeable Social Media
and
Likeable
Leadership
“Walter and Gioglio have nailed it. With every-
thing from ‘why’ to ‘how,’ this new book will
quickly become a marketer’s new best friend!
Visual storytelling has unimaginable potential for
businesses, and this book offers the tips, tools,
and advice for putting it to use.”
— ROD BROOKS,
CMO, PEMCO Insurance
“Brands are missing the point when it comes to
marketing in this day and age . . . and that’s the
entire point of this great book. The best brands
are using text, images, audio, and video to tell
their own, unique stories.
The Power of Visual
Storytelling
is the perfect place for your brand to
get started.”
— MITCH JOEL,
President, Twist Image, and author
of
CTRL ALT Delete
and
Six Pixels of Separation
“A visual representation is much easier to under-
stand (and remember) than pages of text or
columns of numbers. Ekaterina and Jessica show
the art and science of visual storytelling and how
to make these critical components part of any
successful new marketing plan.”
— DAVID MEERMAN SCOTT,
bestselling author
of
The New Rules of Marketing & PR
“
The Power of Visual Storytelling
is invaluable for
all marketers as brands become their own con-
tent creators, and even, dare I say, publishers. I
recommend it to any media, brand, and market-
ing strategist. It’s certainly required reading for
my marketing team.”
— CHRISTINE OSEKOSKI,
Publisher,
Fast Company
“This book is timely, provocative, beauti-
ful, more than a little frightening, and 100
percent required reading for all marketers.
Online business success is largely driven by
pictures, not words. This is the playbook for
visual marketing in today’s ‘right now’ world.
Highly recommended.”
— JAY BAER,
New York Times
bestselling author
of Youtility
“This book is ‘picture perfect’ for brand-builders
looking to exploit the full and increasingly
important power of visual storytelling.”
— PETE BLACKSHAW,
Global Head of Design
& Social Media, Nestlé, and author of
Satisfied
Customers Tell Three Friends, Angry Customers
Tell 3000
VISUAL
STORYTELLING
THE POWER OF

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