Annual-Advertising-Art-18th-1939.pdf

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ART DIRECTORS 18TH ANNUAL

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This book is designed for art directors, advertisers, artists, students of advertising art, and for all who would

view the changing life of our times as reflected in the art of advertising.The 314 illustrations are from the exhi-

bition of the Art Directors Club of America, held in New York, Chicago and Philadelphia in the Spring of i

939.

LONGNIANS GREEN & COMPANY •PUBLISHERS •

NEW YORK

• 1939

• ART

DIRECTORS

CLUB

INTRODUCTION

WALTER B. GEOGHEGAN,

President, Art Directors Club

To you—gentle reader and interested looker-on.

This is the eighteenth year that the Art Directors Club has published its

Annual of Advertising Art.

This volume, and its seventeen predecessors, form arunning record of

Advertising Art in this country—art that has achieved capital letters

through the sponsorship of the Art Directors Club which was founded

to encourage the use of good art in advertising.

Each year has made its contribution to this program and this purpose.

This eighteenth volume adds its share; and here it is for your pleasure

and profit in reading it, looking at it, and in referring to it. It should—

in the light of progress—be better than previous annuals. It should fall

short of those to come. For art is life and life is ever moving, ever chang-

ing—and for the better, we hope.