Alfa Romeo 147 2006 AU.pdf

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PASSION

DESIGN

COMFORT

PETROL

new red image from

current ad (new wheels)

TO COME

PERSONALITY

DIMENSIONS

CONTROL

SAFETY

DIESEL

PASSION

From 1910 until today, development of the

Alfa Romeo brand has been unmistakable.

The perception of Alfa Romeo is a parallel

journey through the evolution of Italian and

international motoring tradition. In books and

ﬁlms, Alfa Romeo is portrayed as an object

of desire, a status symbol, an image of beauty

and Italian expression.

The story goes that Henry Ford used to doff his

hat when he saw an Alfa Romeo pass by. And

that on the day he managed to beat the Alfas,

Enzo Ferrari cried like a baby. Alfa Romeo has

come through the last century, contributing many

memorable pages to the history of the motor car.

There are icons that have always been part of

the collective global image of Alfa Romeo: its

‘cuore sportivo’ or sporting heart, its indomitable

vitality, the sound of its engine, its elegance

of form, and Italian design.

Stylish good looks and muscular proportions

with that intrinsic touch of character, charm and

sportiness, can only be Alfa Romeo. The 147

epitomises everything that is Alfa.